CAMPAIGNS

I was asked to create a presentation deck for pitch on an Australian Fashion retail client. We won the new business and produced effective 360 Campaigns. I was responsible for ATL concept & mock ups, ATL shoots, roll-out, digital & print design, budget management & art buying. All concepts were based on seasonal product with the sales being the main driver.

During Covid, we were asked to relook strategy for advertising and respond effectively to changing conditions. All seasonal campaigns were replaced with tactical and as a result, 2021, being their first year as a public company, saw a sales growth of 191% up on 2020. The online division made up 9.2 per cent of the net profit ($47 million for the year).​

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