E-COMMERCE WOOLWORTHS

My goal was to change to the way we shoot to include improved styling and imagery for e-commerce space. These highlighted our product differences; models shots included full head-shots and more images were added per product showing detail and styling options.  The first quarter since implementation saw an 87% increase in add-to-cart. Responsible for lighting directions, art direction and image selection for both still-life and model photography. .

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